The Firm

Positioning

BAC is an independent, senior-led executive advisory firm for industrial SMEs and mid-caps in Southeast Asia — to establish, scale, transform or turn around their operations, with disciplined execution. What sets us apart: an intimate knowledge of this terrain, combined with an operator's rigour.

Areas of Intervention

BAC works with leadership teams, shareholders, and boards on matters where speed of decision-making must go hand in hand with controlled execution on the ground.

Four complementary areas:

Market entry: decide where to play and how to enter—route-to-market, partners, risk control;
Executive interface: maintain local control—senior interface, negotiation support, governance cadence, escalation;
Company structuring: build an execution-ready operating platform—structure, compliance pathway, day-one foundations;
Operational performance: stabilise execution and restore discipline—cadence, accountability, margin/cash control.

· Market Entry

· Executive Interface

· Company Structuring

· Operational Performance

When BAC Steps In

How We Engage

Each mandate is led with the involvement of the Principal Partner. Depending on the situation, BAC engages on an ongoing basis or in project mode, within a clear framework and senior-level steering.

Operating principles:

Direct senior steering: single point of contact and direct involvement of the Principal Partner;
Tailored engagement: ongoing support or project-based mandate, depending on the situation;
Clear framework: defined scope, responsibilities, and steering rhythm;
Constant objective: accelerate decision-making, secure execution, and protect cash and margins.

How We Engage

Engagement Framework

Built on two complementary pillars:

Trajectory: market entry, presence model, local rollout framework, portfolio prioritisation;

Steering: governance, organisation, operational transformation, economic performance.

Reference Points & Expertise

Reference points:

Coverage: Southeast Asia — Thailand, Vietnam, Cambodia,
Laos, Singapore, Philippines, Malaysia, Indonesia, Brunei;
Sectors: the industrial value chain — process industries, manufacturing, supply chain, and industrial services.
Organisation: senior core team + specialist partners mobilised per mandate — senior-level steering by professionals with 25+ years' experience.

Expertise mobilised as required:

Trajectory & rollout: go-to-market & prioritisation, legal/tax, JV governance, stakeholders & negotiation, compliance & risk.
Steering & performance: governance & decision-making, organisation & operations, finance & performance, transformation, ERP & reporting.

Our Principles

B — Bridge-Building — We connect headquarters and the field: turning decisions into local action, reporting operational reality without distortion, and aligning partners, authorities and teams behind a single direction.

IN PRACTICE: a decision made at headquarters is only as good as its execution on the ground. We eliminate what gets lost between the two — in language, culture and information — so that what is decided actually gets done.

A — Accountability — We make clear who decides, who executes and who answers for it: explicit roles, defined decision rights, structured follow-up and results measured at every milestone.

IN PRACTICE: a decision with no owner and no follow-up is just an intention. Every item has an owner, a deadline and a metric; gaps are flagged early and settled fast.

C — Commitment — We stay committed over time: a single senior contact, absolute discretion, continuity of follow-through until the results hold — not until a report is delivered.

IN PRACTICE: being there when the pressure rises, not only when things are easy. We protect cash, margins and reputation, and we move forward steadily through to the end of the mandate.

Leadership

Mickaël Chauvin, Founder & Partner

Mickaël brings 30 years of experience, including 20 in general management of industrial SMEs and mid-caps — 15 as a statutory director, 7 as an owner-director — primarily in Southeast Asia. An operating executive, not an outside consultant.

He built a French group's first industrial base in Asia — over 220 employees — which became its regional hub; turned around and grew an industrial services SME; launched two greenfield entities; and transformed a public-private vocational training platform into an innovation and R&D incubator.

With a PhD in economics, he combines analytical rigour with on-the-ground practice for executives and their shareholders: securing high-stakes decisions, controlling risk and seeing execution through, with pragmatism and tangible results.