Market Entry Strategy
Market entry is a leadership decision: selecting the right countries and segments, the right route-to-market, the right partners—and a controlled risk profile.
BAC structures market entry as a disciplined mandate with clear decision gates, governance cadence, and execution ownership—so owners and CEOs can move from analysis to action with confidence.
Typical decision outputs: target-market shortlist and entry sequence, route-to-market blueprint, partner screening and engagement plan, risk/compliance map, and a 90-day execution plan.
1
Market Research and Operating Model
-
Country and segment prioritisation: size the opportunity, define where you can win, and sequence entry.
-
Route-to-market design: direct sales, distributor model, JV, EPC/channel partnerships—aligned with control requirements.
-
Partner and stakeholder strategy: partner criteria, shortlist, engagement plan, and negotiation support.
-
Commercial model: pricing logic, margin structure, terms, service commitments, and operating assumptions.
-
Governance: KPIs, reporting rhythm, escalation paths, and execution ownership from day one.
2
Compliance and Risk Assessment
-
Regulatory and operational risk mapping with mitigations and decision gates.
-
Licensing/permits pathway clarification for target countries and sectors.
-
Tax/legal exposure review (duties/VAT, employment constraints, contracting liabilities).
-
IP protection approach for partner discussions and launch execution.
-
Compliance readiness: documentation and controls appropriate for regulated industrial contexts.
3
Localisation and Stakeholder Readiness
-
Executive stakeholder mapping: customers, specifiers, partners, authorities, key institutions.
-
Localised value proposition and proof points for industrial buying processes.
-
Meeting preparation and negotiation support to protect leverage and speed decisions.
-
Language/technical collateral alignment (only what is required to convert).
4
Market Entry Enablement
-
Credibility foundations: positioning, essential digital presence, and sector visibility to support qualification.
-
Targeted outreach support toward relevant decision-makers and partners (quality over volume).
-
Content/proof points that accelerate partner engagement and shorten sales cycles.
